With the global pandemic accelerating the shift from offline to online shopping, businesses worldwide are aiming to tap into the booming e-commerce market. Amazon, as a leading global e-commerce platform, presents the ideal entry point for new sellers seeking to expand internationally. This guide covers everything new sellers need to know to register smoothly and prepare their essential documents perfectly for Amazon’s rigorous verification process.
To pass Amazon’s account registration and verification, sellers must submit accurate and complete documents. The essential paperwork includes identity verification, business registration certificates, bank account details, and tax information. Proper formatting and timely submission are critical because incomplete or incorrect documentation can cause delays or even account suspension.
European marketplaces require Know Your Customer (KYC) verification after account setup. It is highly recommended to trigger this verification process as soon as possible after registration. Delaying can result in KYC being automatically triggered once sales reach between 0 to 15,000 euros, which may temporarily restrict store management. Since audit times vary and can last up to three months, early submission helps avoid disruptions to business operations.
Failure to pass KYC review or submitting insufficient or incorrect documents repeatedly may lead to account suspension or even permanent closure. Sellers must carefully prepare and double-check all documents to ensure smooth approval. Maintaining compliance from the start secures continuous selling privileges and favorable store performance.
Beyond registration, new sellers often struggle with product photography and listing optimization. Eye-catching product images and keyword-rich product titles/descriptions boost visibility and sales conversion rates. Services like EcomPlus offer subscription-based solutions to help new sellers expedite their e-commerce entry, including professional photography and marketing support.
This comprehensive 2025 Amazon registration guide equips new sellers with the knowledge to navigate Amazon’s documentation and verification processes effectively. Early preparation and strategic compliance set the foundation for success in global cross-border e-commerce through Amazon.
