The General Product Safety Regulation (GPSR) will become mandatory across the EU and Northern Ireland starting December 13, 2024, replacing the previous directives. If you’re an Amazon seller targeting Europe, this new regulation affects most non‑food consumer products—from packaging to electronics—to ensure product safety compliance, prevent delisting, and maintain trust. In this guide, we’ll break down what GPSR is, why it matters, and exactly how to comply on Amazon marketplaces in 2025 and beyond.
GPSR is the EU’s upgraded version of the old General Product Safety Directive, designed to modernize product safety rules for online marketplaces. It ensures all non‑food consumer products sold in the EU, including those on Amazon, meet enhanced safety standards—crucial for protecting consumers and maintaining marketplace eligibility in 2025.
From December 13, 2024, GPSR becomes fully applicable. Products placed on the EU market before this date under the previous directive can remain, but any new listings or inventory added in 2025 must comply with GPSR.
Most non-food consumer goods fall under GPSR, including used or refurbished items. There are exemptions (e.g., food, medicines, live animals). GPSR fills regulatory gaps left by other standards and becomes especially important in 2025 as enforcement intensifies.
Non‑EU sellers (e.g., in US, Taiwan, China) must designate a company or individual based in the EU (or NI) to act as the Responsible Person for compliance, labeling, documentation, and interaction with regulatory authorities.
Ensure product packaging or documents include:
Prepare documented internal risk assessment, test results, conformity declarations, and technical documentation. These must be ready for authorities upon request throughout 2025.
You must actively collect consumer feedback and take prompt action if safety issues arise—potentially including incident reporting within 2 working days.
In Seller Central:
GPSR applies to EU + Northern Ireland. For the UK (rest), UKCA marking and local “Responsible Person” requirements apply separately. If targeting both markets in 2025, maintain dual compliance and labeling systems.
GPSR represents a significant update for Amazon sellers to the EU market. Be proactive in 2025: appoint an EU Responsible Person, secure proper labeling, maintain documentation, and upload required details in Seller Central. Complying means avoiding delisting, strengthening consumer trust, and enhancing long-term business resilience in European markets.
